Leading Nigerian acts, Banky W. and Tiwa Savage have enjoined artistes to embrace the new age of digital and take advantage of its various platforms to monetize their content.
Both acts joined other entertainment stars at the just concluded Nigeria Entertainment Conference (NEC) in Lagos, to state that Nigeria is part of Africa’s emerging digital economy.
This throws up a lot of opportunities waiting to be harnessed for the sustained growth of the industry. Only those who take advantage of the digital platforms will be able to monetize their talent and create a stronger and better entertainment industry in Nigeria and Africa as a whole.
MTN Nigeria supported this innovative Conference. Indeed, MTN has supported the entertainment industry in Nigeria over the years through various initiatives and platforms; from the CallerTunez service that has helped artistes monetize their content and curb piracy, to endorsement deals and royalties with music stars as brand ambassadors and Music+ - Africa’s biggest digital music platform, amongst other innovative platforms in the works.
Here are pictures from the well-attended event
